Daniel Gritzer

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What is StratsimMarketing?

StratsimMarketing is a simulation-based marketing strategy game that allows businesses to test and optimize their marketing strategies in a risk-free virtual environment.

How can StratsimMarketing help businesses maximize their marketing strategy?

StratsimMarketing provides businesses with real-world marketing scenarios to test and optimize their marketing strategies, allowing them to identify gaps in their marketing plans and make data-driven decisions to improve their marketing ROI.

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Businesses can use promo codes when purchasing StratsimMarketing licenses to unlock discounts on their purchases, making it more affordable for them to access the game’s marketing simulation and optimization tools.

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StratSimManagement is an integrated strategic management simulation where teams compete directly against each other in the fast-paced automobile industry. Integrating the functional areas of managing a business, this cross-functional simulation ties it all together strategic management, product development, operations, marketing, finance, organization, and international opportunities. Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. Operations Management. Business Case Students are put in the role of a management team in an automobile company competing directly against other teams in the class. Strategic management is at the core of all decisions made in StratSimManagement. Each company begins the simulation with three vehicles and then must decide how best to improve their performance and potentially enter new market segments that offer opportunities for growth. Optionally, students may source from or enter into international regions. I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students. The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation. Strategic Management Simulation. Request a Demo. Business Strategy Strategic Management. Stu James Mike Deighan. To that end, our Strategic Management simulation has multiple key objectives. Business Environment. Business Case. Students are put in the role of a management team in an automobile company competing directly against other teams in the class. Decision Periods years. Incidents mini-cases. Assessment Tools. What do our customers say. As always. Customer service at interpretive. Ralph R. Braithwaite – University of Connecticut. Dilip Mirchandani – Rowan University. Related Products view. Corporation Strategy. StratSimMarketing Marketing, Strategy. Airline Management, Strategy. HRManagement Management. This website stores cookies on your computer. These cookies are used to improve our website and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy.
StratSimMarketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. Marketing Research. Marketing Mix. Marketing Environment. StratSimMarketing Business Case Business Case Students assume the role of the marketing team taking over one of five companies competing in the domestic automobile industry. Some companies are positioned as high-end niche producers while others are more value and volume driven. Interpretive and Wessex Publishing have bundled books and sims together in an affordable package! StratSimMarketing simulation and Managing Marketing in the 21st Century e-book for one discounted price! Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. They love this online, competitive gaming situation. Simulations are a win-win for all. I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses. With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight.