Daniel Gritzer

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The Lego Group has also built several amusement parks around the world, each known as Legoland , and operates numerous retail stores. The company was founded on 10 August by Ole Kirk Christiansen. The Lego company was founded in by Ole Kirk Christiansen , a carpenter whose primary business of producing household goods had suffered due to the Great Depression. Initially producing wooden toys, the company later developed a system of interlocking bricks. Manufacturing of plastic Lego bricks began in Denmark in , and since has grown to include factories throughout the world. Since the expiry of the last standing Lego patent in , a number of companies have produced interlocking bricks that are similar to Lego bricks. These competitor products are typically compatible with Lego bricks, and are often marketed at a lower cost than Lego sets. A trial court found many Coko bricks to be infringing Coko was ordered to cease manufacture of the infringing bricks, publish a formal apology in the Beijing Daily , and pay a small fee in damages to Interlego. On appeal, the Beijing High Peoples Court upheld the trial courts ruling. In , The Lego Group won a lawsuit in Norway against the marketing group Biltema for its sale of Coko products, on the grounds that the company used product confusion for marketing purposes. Also in , a large shipment of Lego-like products marketed under the name Enlighten was seized by Finnish customs authorities. The packaging of the Enlighten products was similar to official Lego packaging. Their Chinese manufacturer failed to appear in court, and thus Lego won a default action ordering the destruction of the shipment. Lego Group footed the bill for the disposal of the 54, sets, citing a desire to avoid brand confusion and protect consumers from potentially inferior products. The Lego Group has attempted to trademark the Lego Indicia, the studded appearance of the Lego brick, hoping to stop production of Mega Bloks. On 24 May , the Federal Court of Canada dismissed the case, asserting the design is functional and therefore ineligible for trademark protection. Because of fierce competition from copycat products, the company has always responded by being proactive in their patenting and has over United Statesgranted design patents to their name. In , The Lego Group faced a budget deficit of kr. In the following year, almost one thousand employees were laid off, due to budget cuts. However, in October , on reporting an even larger deficit, Kristiansen also stepped down as president, while placing kr. In , The Lego Group reported a net loss of kr. For , the company returned a profit of kr. It also cut expenditures and disposed of amusement parks and a factory in Switzerland. The increased profit was due to the enormous popularity of the new brand Ninjago , which became the companys biggest product introduction ever. The Lego Group delivered a turnover of kr. Net profit for the first half of was kr. First half-year sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as Lego Ninjago , Lego Elves and Lego Creator. The Lego Group announced on 4 September its intention to cut 1, jobs following reduced revenue and profit in the first half of the year, the first reported decrease in 13 years. The Lego Group has built eight amusement parks around the world, each known as Legoland. Each park features large-scale Lego models of famous landmarks and miniature Lego models of famous cities, along with Lego themed rides. The first Legoland park was built in Legos home town of Billund in Denmark. In addition, Legoland Sierksdorf was opened in , but soon closed in It is the largest Legoland opened to date at acres, and also only one of the Legoland parks opened in the United States. The other Legoland opened at a later date water park was opened near the same location on 26 May after only four months of construction. Merlin Entertainments opened their second new Legoland park in Nusajaya , Malaysia under the name Legoland Malaysia on 22 September The first Lego hotel has also opened near the site. People who stay in the hotel will also get tickets to the theme park and water park. Merlin Entertainments has also planned several new Legoland parks Legoland Dubai, Legoland Nagoya 27 scheduled to open in , and Legoland Korea 28 also scheduled to open in In addition, they have opened four new Legoland Discovery Centres , which take the Legoland concept and scale it down to suit a retail park environment. October saw a significant change in The Lego Groups direct retail policy with the opening of the first so-called Lego Brand Store in Cologne , Germany. The second, in Milton Keynes , UK, followed quickly several dozen more opened worldwide over the next few years, and most of the existing stores have been remodelled on the new Brand Store template.